CCTV logo

BRIEF

  1. Work in collaboration with Beam’s advertising agency, and as part of an integrated campaign.
  2. Crew to trail CC at mainstream bars for a 3 month period, simultaneously in Sydney & Melbourne.
  3. Encourage trial amongst target audience.
  4. Provide venue cut through.

AUDIENCE

  • Repertoire drinkers 20′s – 30′s in key bars.

CCTV - interview

CCTV - creative

CCTV