Waterfront engaged us to help deliver a TVC to promote Dewar’s Whisky throughout the Tour de France coverage on SBS.

Sporting commentator stalwart Bill Woods was secured by Waterfront to give the campaign a polished edge.

Bill addresses the camera as he considers his glass of whisky and contemplates whether champions are made or born, and threw in some solid cycling verbage for good measure (excuse the pun).

We created a 30 second and 15 second spot and received great feedback from the end-clients, job well done.

Our thanks to the Rose Hotel for lending us the Marmalade Bar.