BRIEF

  1. Create an interactive and entertaining after party for the JB HI FI Conference.
  2. Bring to life a concept that will theme the whole evening, that leverages Universal Sony’s content, and makes the night feel prestigious and cool.
  3. Throw a party that everyone talks about the next day.
  4. To provide all event logistics, from coach transfers and venue hire, through to entertainment and theming/decor.

AUDIENCE

  • Trade – JB HI FI employees
  • 18-25 year old target audience

FLASH – A-AH…
SAVIOUR OF THE UNIVERSE!
The theme was derived from the notorious house party sequence whereby Mark Wahlberg’s character races across town to meet his childhood hero – Flash Gordon. To really bring the theme to life we sourced actors to play Ted, Flash Gordon & Ted’s Girlfriend.

Universal Sony – Ted Party - Flash Gordon, Ted & Girlfriend

CHILLIN’ ABOUT
The event space included pockets of lounge furniture, video booth and real life characters from the movie getting up to no good.

PARTY SHENANIGANS
The lounge room band gave guests some obligatory tunage, with Ted of course stealing the limelight.

KARAOKE
Guests gave it their all, in their very own Karaoke Corner.