We collaborated with Ensemble to create this TVC for Lipton Chai Latte product. It was broadcast nationally free to air and also Pay TV.
Using the Brisbane Winter Festival event site. We fulfilled the brief by conducting sampling with people carefully selected as meeting the target market at the festival. We then asked them to try the product and give true feedback.
Filming with Canon 5D cameras, we took advantage of the Lipton branding on site. We also worked with Ensemble and the festival operators to use the site to our best advantage…including commandeering the snow machine!