We were engaged to produce a series of six TV commercials for Xbox 360 Kinect. The series was to capture the genuine reactions of the public when they were introduced to the first gaming experience that didn’t require controllers.
Seven days shooting over different high traffic locations. This resulted in a lot of footage and a lot in post production but the results were terrific. This campaign was a finalist at the Branded Entertainment Asia Pacific in Transmedia & Best Brand Storytelling.
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