BRIEF

  1. BMW were to launch their new & exciting 5 Series and the North Shore showroom was to be one of the biggest & best in NSW.
  2. The theme of the evening to be ‘5 Star Elegance’, reflecting upon the aesthetics of the new design.
  3. We were then left with a ‘blank canvas’ showroom to create something special.
  4. The showroom was transformed into a high-end art exhibition, inspired by elegance & minimalism. The brand new 5 Series was the central masterpiece.

AUDIENCE

  • 272 BMW Australia consumer invitees RSVP’d with 210 guests braving the torrential rain & storm on the night.
  • Celebrity appearances including Ken Done and Dick Smith.
  • BMW head office representatives.

PREPARATIONS

It’s amazing how an every day car dealer showroom can be completely transformed.

BMW – North Shore 5 Series launch - preparations

MR. KEN DONE

Australia’s most recognised artist, Mr. Ken Done, was guest of honour. He gave a 20 minute speech about his journey as an artist and the creation of his BMW ArtCar painting.

BMW – North Shore 5 Series launch - Ken Done

ART EXHIBITION

The showroom was transformed into a modern and elegant art exhibition with the new Series 5 featuring as the focal art piece.

BMW – North Shore 5 Series launch - Art Exhibition

THE REVEAL

There was an immense buildup to the reveal of the car. A lighting & audio show accompanied the car as it drove out onto its staging platform.

BMW – North Shore 5 Series launch - lighting