Volvo – XC60 launch - reveal

BRIEF

  1. Key Launch Inclusions: State-of-the-Art Visual Presentations, Car Reveal, Competitor Auction, Themed off-site Dinner.
  2. Launch content and representation to be more creative, powerful and advanced than previous years.
  3. Program to run over a continuous 10-day’s (9 groups over 2 overlapping days).

AUDIENCE

  • VIPs – Dealer Principles and Key Stakeholders

STIGMA

Creative approach to reposition Volvo’s stigma yet remaining true to the brand and launch guidelines from Europe.

Volvo – XC60 launch - logo

CREATIVE

We needed to handle all facets of the launch, from name, creative look & feel, luggage tags, lanyards, drive program.

Volvo – XC60 launch - creative

THE CAR

Volvo – XC60 launch - car

REVEAL

We headed up the Australian Launch of the new XC60 All Wheel Drive Luxury Car.