Pharmaceutical-Society-of-Australia-Gala-Dinner

The team was approached by the Pharmaceutical Society of Australia (PSA) to provide creative theming and décor concepts for their annual Gala Dinner at the Pharmacy Australia Congress taking place on the Gold Coast.

BRIEF

  1. Provide theming and décor concept reflective of an Australian Beach lifestyle and culture.
  2. Create an impactful room entrance and overall wow factor.

AUDIENCE

  • Pharmacists from across Australia

CREATING AN IMPACTFUL ENTRANCE

To define the main entrance into the gala dinner and to create the overall theme, a customised wooden boardwalk style entrance was built. A VW Kombi van was positioned to the side to create a retro beach vibe.

LIFE’S A BEACH

Free standing beach huts and surf boards were placed around the perimeter with deck chairs placed in front of each hut.

FUN STAGE SET

Free standing waves were placed on the stage to add depth. A Lifeguard chair was placed near front of stage with palm trees on either side of the dance floor to frame the space. Hundreds of beach balls were positioned on the dance floor to create a fun and playful setting.

A SIMPLE, YET ELEGANT CENTERPIECE

Rustic jars of varying heights, filled with sand and a candle were placed on a glass mirror round in the centre of each table.